The fresh new idol group FRUITS ZIPPER, created as a part of ASOBISYSTEM’s KAWAII LAB project, is aiming to introduce Japan’s ever-growing idol culture to the world!
The seven members are
Amane Tsukiashi (Red)
Suzuka Chinzei (Orange)
Yui Sakurai (Mint Green)
Luna Nakagawa (Purple)
Mana Manaka (Light Blue)
Karen Matsumoto (Pink)
and Noel Hayase (Yellow).
The group’s concept is ‘from Harajuku to the world.’ FRUITS ZIPPER will transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase.
Although the name seems strange, it has a meaning–FRUITS, to bear fruit, and ZIP, meaning ‘to give energy,’ is the perfect title for such a young and exciting group. The girls hope to ‘grow through idol activities, starting as seeds and growing into something more.’ They also hope to bring some happiness to those around the world.
The producer of the group is model and celebrity Misa Kimura, who is also the general producer of KAWAII LAB. A lover of idols for years, Kimura previously served as the leader of the idol group Musubizm. This will be her first time acting as a producer.
Images of the seven members of FRUITS ZIPPER have been unveiled. Rather than being still images, they are dubbed as CG ‘moving art photos.’
A style that has been trending overseas in recent years, these images were created by YUKARI, a video director, art director, and 3DCG artist from the digital creative company OFBYFOR TOKYO.